El Tío Pepe has been in business for over 30 years. Through its humble beginnings, El tío Pepe decided it was time for a rebrand, something more modern and memorable. This rebrand took their business to a new level and they even added to their building to make room for all the growth. They were able to really embrace their new logo with selling tshirts and other items. This project has been very near and dear to my heart for years now.